Released on = December 11, 2006, 2:53 am

Press Release Author = UPA

Industry = Real Estate

Press Release Summary = Dubai, November 30, 2006 - The First Group and First Homes
Worldwide's global ambassador, England International soccer star Michael Owen, flew
to Dubai recently to join the company's directors in celebrating the opening of
their Dubai office - and officially inaugurating The First Group's flagship Dubai
Development, The Diamond at Sports City

Press Release Body = First on Michael's agenda was a date with 40 young local soccer
hopefuls, keen to pick up some tips from the top. Michael shared some of his
professional expertise with the lucky group, who enjoyed a memorable afternoon at
the prestigious Burj Al Arab Hotel's Marina Garden - as their smiles show.

Next was a sparkling VIP reception at Dubai's Jumeirah Beach hotel, where The First
Group brought together leading names from Dubai's business community to celebrate
the Dubai opening of the Dubai office.

Speaking to the guests, the First Group Joint Chairman Danny Lubert said "We at The
First Group are thrilled to have Michael Owen as our first global ambassador and we
are delighted to have been able to bring Michael over to Dubai as we mark our
official arrival here. Michael will be carrying out the ground-breaking ceremony
which will signify the start of construction at our inaugural project in Dubai, The
Diamond at Dubai Sports City."

Michael's next appointment was slightly less glamorous but equally important, and
saw him visit the site of Dubai's Sports City where he climbed aboard a JCB and
officially inaugurated The First Group's flagship property - The Diamond at Sports
City.

The Diamond is a very high-spec residential development offering 13 floors of
apartments and one penthouse level. In addition to a wide range of leisure
facilities and fully equipped business centre, residents of The Diamond will also
enjoy preferential rates at various Dubai Sports City and Dubailand outlets. One of
the first occupants will be Michael Owen himself.

Dubai Sports City, the cornerstone of Dubailand, is a $3 billion, 50 million square
feet mixed-use metropolis which will be the worlds first integrated purpose-built
sports city. The development will be centred around four magnificent stadia offering
multi purpose, indoor and outdoor facilities for a wide range of sports including
football, rugby, track and field, cricket and hockey.

An indoor arena suitable for all hard court sports, as well as concerts and other
events, also features a removable ice rink.

As well as the stadia, Dubai Sports City will feature a series of major sports
academy facilities including Manchester United Soccer School, David Lloyd Tennis
Academy, Butch Harmon school of Golf, World Hockey Academy, Sports Rehabilitation
Centre, gym, 50-metre swimming pool, and the ICC Global Cricket Academy.

In addition to The Diamond, The First Group's residential property in Dubai Sports
City, a new commercial development is soon to be announced.


Web Site = http://www.firsthomesww.co.uk/dubai/press/

Contact Details = Steve Alder
72 Beaufort Park
Beaufort Drive
London
NW11 6BX
02082019422